MENTAL HEALTH AND WELLBEING AMBASSADOR

HRH PRINCESS NOOR BINT ASEM

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As a passionate advocate for mental health and wellbeing, Princess Noor Bint Asem has dedicated her life to promoting mental wellness for individuals and communities around the world. As a member of the Jordanian Royal Family, she influences change in the fields of positive education, wellbeing, and mental health.

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With a bachelor's degree in Political Communication from Emerson College and a master's degree in Positive Leadership and Strategy from IE Business School of Behaviour and Social Sciences, Madrid, Princess Noor combines her academic background and expertise to make a difference.

 

Noor is involved in the development of multiple mental health, education and wellbeing organisations. She is actively involved in The Orenda Tribe, where she serves as a partner and chairwoman. Through this role, she spearheads initiatives that promote mental health, wellbeing, and parenting, reflecting her profound dedication to creating positive societal changes. Noor cofounded The Kyan Foundation, which empowers young people and supports education initiatives in Jordan and remains a board member of the IE Business School.

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Since 2009, Princess Noor has been actively involved in the field of understanding human capabilities and their individual potential and promoting self-awareness. She continues to educate individuals, schools, families, and societies on these topics. With her compassionate guidance and unwavering support, Noor fosters a society that values mental wellbeing, cherishes holistic development, and embraces a path to a brighter future.